Anyway, I needed to find a way to get a browser to accept a root CA that I created, and then get the browser to trust that root CA to issue EV certificates. This is harder than it sounds; regular SSL root certificates can be added easily to any browser, but the EV root certs can't. This is to protect users from accidental or malicious installation of EV root certs -- but unfortunately also protected me from easily doing it too.
Turns out, Firefox will let you "test" some CA certs as EV authorities, but you have to get your hands on a debugging build. Not only that, but unless you want to maintain a fresh CRL or OCSP server, you'll have to modify the source code. Sounds daunting, but it really isn't too bad. I've documented the whole process here, and I'll summarize in this blog post.
1. Create an EV-SSL Certificate Authority, and make an EV cert. This sounds fancy, but basically means: create a certificate authority, then issue a cert with a specific policy OID. The differences between regular CAs and EV CAs are minimal except in how the browser decides to classify them. In short, this should do the trick:
Details here../CA.pl -newca
openssl req -config ./openssl.cnf -new -keyout newkey.pem \
-out newreq.pem -days 30
openssl ca -config ./openssl.cnf -policy policy_anything \
-out newcert.pem -infiles newreq.pem
2. Tame Firefox. This involves patching the Firefox source code to perform lazy freshness checks on certificates (and there's a patch for that here), and set it up to accept externally defined EV root authorities (you will list them in a text file). Then you must compile the source in debug mode to enable it. Details here.
3. Install your CA and go. You have to extract the base-64 encoded subject and serial number out of your CA certificate by installing this patch, compiling the NSS tools, and running the pp tool on your root certificate. Once you've got that data, put it, the EV policy OID of your choice, and the CA cert fingerprint in a file called "test_ev_roots.txt". That text file goes in your Firefox profile directory. Once that's set up, you run Firefox, install the root CA as a regular SSL trusted authority, and you're ready to go. Details here.
Summary. It's not impossible to install a root certificate and get Firefox to consider it an EV root, but it is surely difficult (and this is good). The instructions presented in this post are simply summary, and not indended to be details, which can be found here.
Edit: I guess I should explain that EV means Extended validation; basically a more thorough check is performed by a certificate authority before issuing an EV certificate [EV on wikipedia]